.2Performant, a Romanian modern technology as well as partner advertising options business, announced on Monday, September 9, at the Bucharest Stock Exchange, that it aims to acquire the Profitshare affiliate systems in Romania and Bulgaria coming from Conversion Advertising And Marketing. At the same time, Dante International, the manager of eMAG, will definitely end up being an investor in 2Performant.On September 6, 2Performant's Board of Supervisors concluded a preliminary agreement to obtain the Profitshare.ro and Profitshare.bg partner networks possessed through Sale Advertising S.R.L. and also Transformation Advertising And Marketing EOOD. The deal outlines the principles of the purchase as well as is actually not legally binding, according to the company press presented through Economedia.The procedure includes the transmission of the Profitshare business lines from Transformation Marketing S.R.L. and Conversion Marketing EOOD (as homeowners) to 2Performant (as the shopper). Dante International S.A. (bulk shareholder of Conversion Marketing S.R.L.) will certainly belong to business transmission deal as a surety." When the Profitshare transaction is completed, our company will definitely grow our present ability and also diversify our customer profile in both Romania and also Bulgaria. Our company still have a few essential measures to finish, however I am actually confident that the crews associated with the purchase on each edges will definitely take care of to finish them properly. Our experts are going to declare our post-acquisition programs after settling the purchase according to the last agreement," said Dorin Boerescu, Chief Executive Officer and Co-Founder of 2Performant Network.The transaction price is actually RON 4.3 million, and will be actually spent 55% in money and also 45% in 2Performant portions through a funds boost.." 2Performant is actually a younger and also compelling provider along with worths that sound along with us. Our company anticipate that, after the purchase is completed, the Profitshare company integrated along with 2Performant will deliver higher worth to its clients," claimed Tudor Manea, General Supervisor of Dante International SA.2Performant also keeps in mind that many steps stay to accomplish as well as settle the deal, including the effective completion of the due diligence evaluation by 2Performant.Profitshare was actually released in 2012 and presently possesses a profile of 250 associate programs (consisting of the eMAG group) in Romania as well as Bulgaria.radu@romania-insider.com.( Photo resource: the provider).